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Alexander Ovechkin, the three-time world ice hockey champion, has been named as Fonbet’s new brand ambassador. The Stanley Cup winner, hailed as one of Russia’s most celebrated athletes, will collaborate with Fonbet on a variety of events, including advertisements, press conferences, workshops, and jersey giveaways.
Fonbet already has a partnership with the Kontinental Hockey League (KHL), and this new partnership with Ovechkin will help strengthen Fonbet’s presence in the ice hockey market.
Fonbet’s Director General Alexander Paramonov proudly stated: “It’s hard to overestimate the importance of our partnership with Alexander Ovechkin. “This is a truly significant event for our company. Ovechkin is known, loved and respected in the hockey community and is one of the most recognisable athletes and world-class stars. The partnership between this amazing athlete and the oldest betting company in the CIS is one of the greatest highlights of our year.”
Alexander Ovechkin confirmed: “It’s exciting that such a large and experienced betting company has invited me to be an ambassador. Fonbet is known for its partnerships with sports and journalism stars, and major football and hockey clubs, including my own team: UHC Dynamo Moscow. I’m sure that we’ll have plenty of interesting events in store for hockey and sports fans everywhere. Follow me and Fonbet on social media and never miss what’s coming next!”
Fonbet’s Marketing Director Alina Yakirevich commented on the new brand ambassador : “We’re excited that an athlete of this magnitude is now part of our company. Partnering with Alexander Ovechkin has opened up a lot of new marketing opportunities for us.
Our contract has a lot of potential opportunities for options. I’d like to thank Alexander for his flexibility during negotiations and willingness to try new formats of cooperation. We’re confident that with his help we’ll be able to expand our customer base and interact effectively with a new audience.”
