GamblersPost Gamblers Post is a dedicated news and networking portal in the online gambling industry which features news, opinions, interviews as well as product and software reviews.
The Badminton World Federation (BWF) inked a new sponsorship deal appointing Asian betting giant M88 Mansion as the official betting partner of BWF Major Championships for three years up to 2024. The partnership will be active for the following tournaments:
- TotalEnergies BWF Thomas & Uber Cup Finals 2022.
- TotalEnergies BWF World Championships 2022.
- BWF Sudirman Cup Finals 2023.
- TotalEnergies BWF World Championships 2023.
- TotalEnergies BWF Thomas & Uber Cup Finals 2024.
The M88 Mansion and Badminton WF deal was brokered by BWF’s Commercial and Broadcast partner, Infront, with the assistance of Outlast Sports & Entertainment.
BWF Commercial & Communications Director Owen Leed commented on the deal: “We are excited to announce our partnership with online betting platform M88 as we look to strengthen the sport’s profile globally”.
M88 Creative Director Carlos Lopez added: “We are very much delighted and thrilled to partner with BWF over the next three years. Badminton is recognised as a worldwide sport and has a fast-growing audience not only in Asia but globally. Joining forces with BWF will help elevate the connection between M88 and its Asian followers to expand its brand visibility in the region. We believe that this partnership will create compelling and sustainable value for both parties.”
Outlast CEO Salauddin SS added: “This is just the start of the evolution of the engagement of the sports fans by M88. Expect more exciting things in the coming months together with BWF”.
