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The proprietor of the James Bond franchise have struck a multi-year licensing deal with gambling products specialist Scientific Games Corp., which will lead to the super-spy’s image being used on casino slot machines.
The exclusive deal grants Scientific Games the right to leverage all past and future James Bond films, as well as the actors portraying Bond, including the images of Roger Moore, Timothy Dalton, Sean Connery, and most recently Daniel Craig.
The casino supplier will develop a range of omni-channel games based on the brand for its land-based, lottery and social casino businesses.
