DriveWealth and Kalshi Join Forces to Expand Prediction Markets

DriveWealth has announced a partnership with prediction market platform Kalshi to integrate event contracts into its brokerage infrastructure. This collaboration allows DriveWealth’s business clients to offer event contracts alongside traditional investment products like stocks and ETFs.

DriveWealth operates as a B2B brokerage platform, powering digital investment experiences for financial companies. Through this partnership, its customers can now provide their end users with access to regulated prediction markets.

“As retail investors seek new ways to express macro views and manage risk, prediction markets are emerging as a complementary asset class,” the companies stated. This collaboration combines DriveWealth’s distribution network with Kalshi’s prediction market technology.

The deal follows Kalshi’s recent partnership with Tradeweb Markets, demonstrating the company’s expansion strategy. Sports contracts currently dominate prediction markets, making up an estimated 80% to 90% of trading volume. However, partnerships like this one help diversify into broader financial applications including economic indicators and election outcomes.

The integration gives DriveWealth clients competitive advantages in the evolving brokerage landscape. By offering event contracts, these platforms can better compete with emerging “super apps” in the financial technology space.

Kalshi’s platform now processes over $100 billion in annualized volume. The company continues pushing beyond sports into areas like economic forecasting and political events, broadening the appeal of prediction markets to traditional investors.