Pariplay extends partnership with Betsson

Pariplay has announced a deal with Betsson, which will see the industry provider roll out its portfolio of online slot content across the Stockholm-based operator’s online casino offering. The deal, which follows on quickly from a similar agreement with Interwetten, was facilitated by Pariplay’s ongoing strategic partnership with iSoftBet, an existing software partner for Betsson.

General Manager at Pariplay, Adrian Bailey commented: “We’re delighted to see our slots portfolio offered to players at Betsson.com, a globally-recognized gaming brand. As we bring new games to market in 2017 and beyond, we look forward to our content having a growing impact on the brand’s player acquisition and retention.”

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