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EveryMatrix has completed the full turnkey platform integration for Betsson Africa’s launch in Cameroon, delivering a comprehensive solution that includes casino and sportsbook functionality, player account management (PAM), payments, affiliate tools, and front-end development.
Selected through a competitive tender, EveryMatrix provided a bespoke platform package designed to meet the specific requirements of Betsson Africa’s regulated market entry in Cameroon. The successful deployment highlights the supplier’s ability to deliver complex, end-to-end platform solutions in challenging regulatory environments.
Ebbe Groes, Group Co-CEO & Co-founder of EveryMatrix, stated: “Delivering a full turnkey platform solution for Betsson Africa reflects the strength and maturity of our technology and delivery capabilities in regulated environments, while reinforcing our commitment to the continent. “Our focus is on supporting a stable and compliant launch in Cameroon and working closely with the Betsson team as the operation develops.”
Rony Richa, Commercial Director at Betsson Group, explained the rationale behind the partnership: “This launch reflects a pragmatic approach by Betsson as we explore selected regulated markets. EveryMatrix was chosen for its proven technology, regulatory experience, and capability to support a structured and controlled rollout.”
The successful implementation of this platform solution positions Betsson Africa to offer a seamless gaming experience in Cameroon’s regulated market, while also demonstrating EveryMatrix’s growing expertise in supporting operators across Africa’s evolving iGaming landscape.
