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The digital marketing company XLMedia has reaffirmed his company’s commitment to the igaming industry with the announcement that it has bought a portfolio of Romanian-facing affiliate websites and obtained a licence in the country.
They paid approximately US$1m for the online betting and gambling content websites, the most significant of which is ponturi-bune.ro, a predominantly sports-focused affiliate site that also covers the casino and poker verticals.
From the start of this year XLMedia has made significant acquisitions outside the igaming space, including Canadian credit card comparison website Greedyrates.ca and mobile performance marketing platform ClicksMob, chief executive Ory Weihs said the Romanian deal demonstrated its continuing commitment to the igaming industry.
