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Spanish soccer side Sevilla have entered into a commercial agreement with Playtika, one of the world’s leading social gaming companies and the first to offer social games in the free-to-play casino style.
Sevilla lost main sponsor Puerto Rico throughout the season in the 2016-17 campaign. Puerto Rico blamed the country’s economic woes for this move, which was taken by the new government after the elections on November 8.
Under the sponsorship agreement, which is valued at several million dollars, Playtika will be Sevilla’s main sponsor. Logos of Playtika’s most popular games will appear on the players’ shirts. The branding will also appear on signs around the stadium, the club’s buses and the players’ entrance into the field. Playtika will create video segments featuring Sevilla’s players and promote the games in the club’s digital channels.
