Gambling brands entered into a new partnership within a multi-year deal that showed positive results for both parties.
The software vendor for the bookmaker market FSB will continue to work with Genting and the GentingBet brand in various sports betting programs. In 2013 Genting became the first company to use a fully managed sports solution from FSB.
“Genting was the first customer to consider that we could create and launch a sports betting service. Renewal of the contract after four years says a lot about our existing relationships”, – commented David McDowell, CEO of FSB.
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