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British private bookmaker Betfred has been the title sponsor of the Super League since 2016, and will now extend its arrangement with the Rugby Football League (RFL) to also cover the second and third tiers until 2019.
Betfred will now benefit from branding exposure on in-stadium perimeter signage at all Championship and League 1 matches, as well as support the annual ‘Summer Bash’ event.
Speaking about the partnership, Betfred boss Fred Done, said: “Next year will be Betfred’s 50th birthday and what better way to celebrate than by becoming title sponsor of the Betfred Super League! I am delighted to sign such a high profile deal and, having met with Nigel Wood and his team I truly believe that we are a perfect fit for Super League where we will hope to match the real passion displayed by the fans, players, media partners and everyone involved throughout the Rugby League”.
