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Sports betting technology provider SBTech has announced he soft launch of mobile-first sportsbook MoPlay.co.uk, the latest betting and gaming brand to go live on SBTech’s industry-leading Chameleon360 iGaming platform. MoPlay.co.uk becomes the first brand to be rolled out by the Addison Global Group.
Richard Carter, CEO of SBTech, said: “We are delighted to have partnered with Addison Global and look forward to helping this highly experienced and ambitious management team build a truly unique and original mobile only sports and gaming brand based off SBTech’s next generation APIs.”
Juergen Reutter, CEO of Addison Global Limited, added: “We are delighted to partner with SBTech on this exciting new venture. As of today, MoPlay is open for business, but this is very much a soft launch for now. We are not attempting to break through the World Cup noise.
