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The world famous bookmaker William Hill has signed an exclusive deal with Jockey Club Racing (JCR), Go Racing Yorkshire and various independents to expand its on-course betting portfolio.
William Hill had been operating on-course betting at seven racecourses in the UK and added a further 34 venues through the new agreements. Generally, bookmaker will have an on-course presence at 41 of all 60 racecourses across the UK.
Steven White, divisional director retail at William Hill, said that despite the growth of online and mobile gaming in recent years, retail will remain a key part of the company’s business moving forward. “Our founder William Hill initially started betting on-course in 1922 and the company has had a racecourse presence all over the UK for over 90 years”.
