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UK digital media company GiveMeSport is reoriented to the sports betting market after the acquisition of Oryx Gaming by the parent company Breaking Data.
The company will acquire all Oryx shares in order to attract ReadMeSport audience of 26 million fans on Facebook to the new online brand of GiveMeBet bookmaker. The transaction value is estimated at €7.5 million.
Breaking Data will develop GiveMeBet using the example of the Sky Betting&Gaming model, which was built from the ground up by the British pay-TV Sky broadcaster.
Dominiс Mansour, Executive Director of Breaking Data, commented: «The acquisition of Oryx is the first step on the road to the creation of a new global gaming group. We plan to follow this with other acquisitions in the gaming sector as we position Bragg Gaming as a next generation gaming company. The newly combined group will now have the opportunity to grow into gaming and to leverage synergies through the combination of the businesses. GIVEMESPORT has a bigger following on Facebook than ESPN and SkySports and we plan to use this as a platform to grow into Sportsbetting initially in the UK and further into the US as it regulates following the decision in May 2018 by the United States Supreme Court to strike down, as an unconstitutional exercise of federal power, the nearly 30-year ban on sports betting under the Professional and Amateur Sports Protection Act, or PASPA».
