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Online and retail gambling group GVC Holdings boosts game choices with integration of proprietary Ladbrokes Coral content.
A portfolio of over 20 games, developed by the Manchester-based studio, will augment the gaming line-up of GVC brands including bwin, PartyCasino and Sportingbet. Begining this month in dotcom markets, five titles will be rolled-out including CR’s flagship five-reel, ten-line slot, Big Banker. The full line-up will be introduced over the coming weeks, with customers in regulated markets such as Italy, Denmark and New Jersey set to see the new games added later in the year.
“This is an important milestone in the integration of GVC and Ladbrokes Coral and demonstrates the benefits to customers of bringing the businesses together. At GVC, content is king and we believe building a unique gaming offer, which marries exclusive in-house developed games with the very best titles from third-parties, is a win-win for our players”, – declared Liron Snir, GVC’s Chief Product Officer.
