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National Basketball Association (NBA) and Spanish gaming operator Codere announced a new multiyear partnership that will make Codere, a leading Spanish multinational company in the private gaming sector, the first official gaming partner of the NBA in Mexico.
The deal will be promoted in retail locations across Mexico, on Codere’s assets and the NBA’s online platforms, including NBA.com, the NBA App and NBA Mexico social media platforms.
“Our partnership with the NBA reinforces our values and leadership position of trust and fair play. Respecting the rules of the game is part of our DNA, and our partnership with the most competitive league in the world exemplifies that. Together, we are thrilled to offer better experiences to our clients and add more excitement to the game, if that’s even possible”, – concluded Codere’s Marketing Director Ángel Fernández.
