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BetLion, a leading African betting brand, has launched its Kenyan operations, promising to provide gamblers with opportunities to place bets in multiple sporting events.
The company is driving a campaign of responsible betting and offering a unique user friendly platform for passionate sports fans. Furthermore, the company is ready to go toe-to-toe with betting giants Sportpesa, Betway and Betin who have had profitable success in Kenya. BetLion focus will be on online betting and like other betting firms, they can be accessed via the firm’s website and mobile app.
Peter Stagles, Group Operations Director at BetLion, said: “We are delighted to announce the launch of BetLion in Kenya. It has long been on our radar as a territory that offers great potential. There is a betting maturity and understanding here as well as a huge opportunity, particularly through increased smart phone penetration. It’s a great time for us to enter the market with a polished, easy to use product, combined with a tremendous localised knowledge and a sound business strategy“.
