Andriy Shevchenko joins BetConstruct as brand ambassador

AC Milan and Ukrainian football legend  Andriy Shevchenko has been signed as a brand ambassador for BetConstruct and its data feed subsidiary FeedConstruct.

The current manager of Ukraine’s national men’s team, Andriy Shevchenko was one of the biggest names in football for three decades. He was an exceptional goalscorer at Italian club AC Milan, won the Ballon d’Or and brought success to his homeland football club Dinamo and the Ukrainian national team.

The company said that Shevchenko will be used to introduce the technological capabilities of both BetConstruct and FeedConstruct, an artificial intelligence (AI) and machine learning (ML) enhanced feed solution for live scouting data. According to the press release, while working as a manager, he took an interest in hi-tech solutions that can be used in sports. FeedConstruct’s AJNA, the AI-based live scouting tool, is what called Shevchenko’s attention.

“The biggest lesson I learnt through my footballing career is that one should never waste any opportunity. Chances come and go, but we need to take full advantage of any of them. FeedConstruct’s AI-based live scouting tool AJNA is the ambitious project that I’d love to be involved in. Becoming a brand ambassador of such forward-looking company and making progress in implementing hi-tech in sports is an opportunity that I’d never want to miss,” said Shevchenko.

Vigen Badalyan, BetConstruct Founder and CEO, added: “Andriy Shevchenko has an incredible journey from a footballer to an outstanding team manager. His interest in the ways AI technology can be used in sports became a prerequisite for our cooperation. It is a great opportunity for BetConstruct to build footballing expertise with Shevchenko’s advisory. Together we will seek ways to further implement the latest AI technology into sports.”