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The multi-brand operator Argyll Entertainment partnered with SBTech sportsbook and iGaming platform in 2017. The growth since migrating to the award-winning platform convinced Argyll Entertainment to extend the deal for another five years since the target is to continue growing in UK and Europe.
According to the deal, Argyll Entertainment’s premium Sportnation brand will be able to further utilize SBTech’s next-generation APIs to build its own differentiated user interface, unique user experiences and front-end features, initially for the UK market. In addition, the brand will continue to benefit from SBTech’s full gaming turnkey solution, a fully integrated customer management platform and risk management services.
Argyll Entertainment CEO Stuart Tilly, commented on the deal: “Our partnership with SBTech has proven a huge success, enabling us to offer our players unique and highly memorable sports betting experiences, and I’m thrilled that we will continue to grow together for a further five years as we look to build on record revenues and push forward into new territories.”
Andrew Cochrane, Chief Development Officer, SBTech, said: “We’re delighted to sign another major long-term sportsbook and iGaming platform contract extension. Argyll are a rapidly growing force in sports betting, and the combination of our industry-leading technology and their ambitious goals for the next five years, and innovative marketing, will continue to see them achieve further success launching new and existing brands into the UK and other international regulated markets.”
