Aspire Global A breaks into the Dutch market with BoyleSports deal

Advanced sportsbook and casino solutions provider Aspire Global goes live in Netherlands thanks a deal with top tier operator BoyleSports, which is Ireland’s largest independent retail bookmaker with over 350 retail branches throughout Ireland and the UK.

Under the agreement Aspire Global will provide BoyleSports its awarded platform, casino games and sports betting through its BtoBet sportsbook and will support BoyleSports with all Dutch-speaking customer support and fully-managed localized CRM promotions to its players. This way BoyleSports will be able to operate in the Dutch market through its own license. 

BoyleSports CEO Mark Kemp commented on the deal: “While planning for our entry into the regulated Dutch market, we were in search of a partner who could provide us with a future-proof, high-quality, turnkey solution. We have in Aspire Global found the perfect partner who will support us with leading technology, exciting games and all the localized player support we need. This will enable us to focus on the player experience and branding of our new business in the Netherlands.”

Aspire Global’s CEO Tsachi Maimon added: “The partnership with BoyleSports is a significant confirmation of the strengths of Aspire Global’s complete iGaming offering. We are very excited about this opportunity to support BoyleSports – one of the industry’s most established brands – when planning to enter the newly regulated Dutch market.”