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Premier League club and former European Champions Aston Villa signed a new sponsorship deal with global gaming brand LT which will become the club’s new principal and official betting partner. LT’s logo will appear on the sleeves of Aston Villa’s first team jerseys during 2020/21 season. The Asian betting company was established in 2004.
Nicola Ibbetson, Chief Commercial Officer, said: “We are delighted to announce our partnership with LT and work with them to grow our fan base internationally. As a brand with a global reach, we are excited to see LT feature on our first team’s shirt sleeves for the first time this season on Monday night and for the rest of this campaign.”
LT CEO Ronald Tan added: “We are both delighted and excited to be partnering with Aston Villa, one of England’s top football clubs with great history and a remarkable global fanbase. We are looking forward to next season and engaging closely with the fans, players and club management. LT is a 16 years old trusted gaming brand with presence in many different markets and we share the same values with Aston Villa and are both playing to win.”
