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Asian sports betting operator, Ballbet has announced basketball legend Allen “The Answer” Iverson as its new brand ambassador.
Confirming the partnership, the firm emphasised that Iverson, one of the greatest basketball players with a distinctive style of play and a rich legacy, shares similar values as Ballbet.
Iverson will work together with Ballbet in several key markets in Asia to help promote its games and products to sports fans. He will also appear in a variety of marketing promotions to promote the relationship with Ballbet to sports fans throughout the region.
Ballbet is a leading sports broker in Asia with an extensive range of products and games for fans. The company is increasing its focus on the Chinese market, and Iverson’s reigning popularity in the country will be a great asset for the partnership.
“I’m excited to partner with Ballbet and help introduce their gaming products to more sports fans in Asia. Over the course of my career, I was able to experience the intense passions fans have for sports, and Ballbet’s products give fans more ways to get invested in the games and teams they follow,” said Iverson, NBA’s Most Valuable Player in 2001 and 4-time league scoring champion.
“Throughout his career, Allen Iverson has been a disruptor on-and-off the court, which is a perfect match for how we differentiate ourselves in the Asian gaming market. We have a strong commitment to providing the best experience for our users and we look forward to working together with Allen to demonstrate how Ballbet can be ‘The Answer’ to all players’ punting needs,” added King Ng, CEO of Ballbet.
Ballbet, founded only in December 2018, has also a working partnership with Bundesliga football club VfL Wolfsburg.
