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Experienced British bookmaker Betfair become an exclusive bookmaking partner of the Rewards4Racing rewards programme.
Under the terms of the agreement, all representatives of the Rewards4Racing affiliate program will have the opportunity to collect points from their Betfair bets. Identical agreements were signed by Bet 365, Betfred and Coral.
Last year, Rewards4Racing members staked more than £1bn (€1.2bn/$1.4bn) with the company’s three existing bookmaker partners. Members went on to purchase over 170,000 tickets to the races when redeeming points, generating more than £6m in advanced ticket sales for the programme’s racecourse partners.
Stephen Mault, Betfair’s Brand Director, said: “We are delighted that Betfair has joined the Rewards4Racing programme. It will enable us to reward Betfair customers with regular and tangible benefits through the Rewards4Racing platform and the partnership will help us increase the reach of the flagship Betfair sponsorships in the racing calendar».
