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Leading platform and software provider BetGenius announced a partnership deal with virtual sports supplier Kiron, which will offer its wide-ranging 24/7 coverage including football, horse racing, greyhound racing and motor racing, as well as a range of fast-growing sports such as basketball and ice hockey to all BetGenius’ partners.
Betgenius’ Head of Commercial James McKiernan confirmed: “Adding Kiron’s full range of virtual sports to our offering gives our partners direct, easy access to around-the-clock content proven to drive additional turnover. With a complete virtuals product a staple for sportsbooks across Europe, LatAm and Africa, the new feed supplements the existing data, trading and streaming content we provide.”
Steven Spartinos, Co-CEO of Kiron, added: “We are thrilled to be partnering with Betgenius, a true market leader in the sports betting space. This is an exciting deal which promises to realize a number of synergistic benefits for both companies. The addition of our premium virtual sports titles to the Betgenius platform will complement its existing sports betting offering and create additional value for its significant customer base internationally.”
