Betgenius join forces with Gaming Innovation Group (GiG) to launch new sportsbook

Betgenius, a Genious Sports Group company, and iGaming platform supplier Gaming Innovation Group (GiG) inked a partnership deal which will lead that will offer operators a fully-integrated sportsbook and platform solution.

According to the agreement the new sportsbook platform will offer Betgenius’ day-to-day sportsbook management operations, end-to-end live data, trading and risk management services. GiG’s platform technology will supply the technical architecture and front-end development.

This new sportsbook is expected to air in late September and will provide betting options from over 300 competitions including the English Premier League, Serie A and EuroLeague basketball.

Genius Sports Group’s, Chief Commercial Officer Jack Davison, confirmed: “The Betgenius-GiG partnership is highly complementary for a number of reasons. Not only do our technologies and specialist services dovetail perfectly to create a complete sportsbook platform solution, our values as highly compliant businesses who operate in a responsible way are very much aligned. We’re excited to work together.”

GiG’s CEO Richard Brown added: “Betgenius is a market leader within sports data as well as having a first-class risk and trading management solution, and I am delighted that they have chosen GiG as their partner to create a sportsbook and platform solution. Combined we will offer a highly competitive offering to the market, already proven by the signing of a Heads of Terms with a major operator. The partnership will also further improve operational efficiency within our Sports segment.”