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International operator Betsafe, a Betsson Group brand, announced a partnership deal with casino games and content supplier Incentive Games. Under the agreement Betsafe Kenya brand will offer to its clients the casino virtual and jackpot content including provided by the British Edinburgh-based games supplier.
Incentive Games’s CEO John Gordon commented on the deal: “We are delighted to be aligned with the Betsson Group and providing bespoke free-to-play and pay-to-play games for the Betsafe brand. We do not take a “copy and paste” approach to deliver games for clients. We pride ourselves on providing real value, and we are looking forward to helping another gaming brand launch effectively in the region.”
Betsson Group’s Product Director Ciara Nic Liam added: “Africa is a new region for Betsson and we see its potential as one of the fastest growing online sports betting regions in the world. As with other regions, we are taking a localised approached to the Kenyan market. To that end, we believe offering free to play and pay to play virtual sports games will be a major acquisition channel for us, and Incentive Games is one of the leaders in this area. We look forward to launching its games to our players shortly.”
