BtoBet partners with William Hill in Colombia

William Hill is entering the Colombian market with Aspire Global’s BtoBet platform on its side. BtoBet’s platform will power William Hill’s sportsbook and casino in Colombia according to the new deal both companies signed. BtoBet is a leading platform and software solutions provider in the Latin American market, and the company was acquired by Aspire Global last autumn. 

Aspire Global’s CEO Tsachi Maimon said on the partnership deal: “This agreement demonstrates the strength of our offering and services and paves the way for us to further expand into regulated markets across the world. The deal is proof of our ability to attract tier 1 operators and that we are in the position to compete for any deal, anywhere. Aspire Global is a true powerhouse for iGaming operators and the deal is another step in our aim to become the world’s leading iGaming supplier.”

William Hill’s CEO Ulrik Bengtsson added: “We are thrilled by this partnership and the opportunity to provide players in Colombia with a superior gaming experience. We always look for the best localised solutions and BtoBet are well placed in the Colombian betting market.”