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Ulrik Bengtsson, chief executive and president of Betsson has announced his firm to enter Spain with Premier Casino acquisition. “Spain is one of Europe’s largest gaming markets and especially casino is growing fast. Betsson’s strategy of building and running locally strong casino brands, for example in the UK and Italy, makes me confident that we will build leading brands also in Spain», – concluded Bengtsson.
The purchase price amounts to €3 million ($3.2 million) in cash, with Betsson hoping to close the deal before the end of the month.
Premier Casino primarily operates as a pure-play casino, although it does hold general licences for sports betting and other online games, and has more than 260,000 registered customers.
