Betway inks another major tennis sponsorship deal

International sports betting operator Betway announced another major sponsorship deal, following the ones with med tennis tournaments including the Miami Open, Madrid Open and Sweden’s Nordea Open. This time Betway signed a deal with the Generali Open which takes place in Kitzbuehel, in the Tirol Alps region of Austria, with tennis being played between July 24 to 31.

Betway’s CEO Anthony Werkman commented on the new sponsorship deal in tennis: “We’re proud to be the official betting partner of the Generali Open. “We’re excited to see the Betway brand at one of the most picturesque venues on the ATP tour.”

Generali Open Kitzbühel organizers Markus Bodner and Herbert Günther added: “We warmly welcome Betway as a new premium sponsor of the Generali Open and look forward to a long and successful partnership at our traditional tournament in Kitzbühel.”

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