Betway to expand footprint in Africa with Golden Race deal

Betway announced a new partnership deal with virtual sports and betting technology provider Golden Race. According to the deal Betway will enter the online sports betting market in Africa, since Golden Race is the market leader in virtual football league and mobile virtual play in Africa.

Golden Race’s CEO and Founder, Martin Wachter commented: “Betway is a world-class company in the online sports betting and casino industry with a huge presence in Europe. We are market leader in Africa, so this is a win-win alliance to continue to grow in both markets”.

Jason Kramer, Head of Product, Betway Africa, added: “Goldenrace is a leading provider of Virtuals through Africa and understands the African landscape extremely well. Their presence in this continent is impressive and customers are familiar with their games content. This makes it easy to partner with Golden Race there and we have full confidence in our relationship with them”.

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