BlueRibbon teams with Codere to set foot in LatAm market

iGaming marketing platform provider BlueRibbon Software signed a partnership deal with one of the biggest online operators in Spain and Mexico, Codere. According to the deal Codere will implement BlueRibbon’s cutting-edge jackpot-based product across all of its brands in both countries. After a series of deals with other European operators, BlueRibbon is expanding into the LatAm market.

Co-founder and CEO of BlueRibbon Amir Askarov commented: As we have seen in the European markets, players are looking for innovation and offering the same experience as the competition isn’t going to cut it when it comes to building brand loyalty. By partnering with us, Codere is confirming that the same is true for their players.

Codere is one of the most respected and well-known brands in Latin America, and we are excited to enter this new market with such a strong partner. We know that smaller, more winnable jackpots not only hold players’ attention but also give operators the control to market promotions to specific segments, helping them hit company goals. I am confident that BlueRibbon’s solution will support Codere’s plan to create an exciting online environment that attracts and engages players throughout their lifecycle”.

Product Department Manager at Codere, Erez Leket added: “Blue Ribbon has set a new standard when it comes to player engagement and they are the ideal content partner for us across both our most important and our emerging markets. We look forward to working closely together with them in Spain, Mexico, Colombia, Argentina and many more exciting jurisdictions.”

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