BtoBet strengthens its presence in Africa through Yellowbet deal

Platform and software solutions provider BtoBet is increasing its footprint in Africa with igaming group Yellowbet deal! Under the agreement BtoBet will power Yellobet’s Cameroon brand with its platform, while Yellowbet has the opportunity to migrate its other brands in Africa to BtoBet’s betting and gaming platform as well. 

BtoBet’s Chief Marketing Officer Sabrina Solda confirmed the agreement: “I am pleased that Yellowbet have chosen BtoBet and the Neuron 3 platform to power its brand in Cameroon. Throughout the years BtoBet has transformed itself into the primary gateway for operators seeking to expand into Africa without having to adopt a one size fits all approach. Our in-depth knowledge of the regions and their various micro-elements, such as the varying player betting behaviours, enable us to help all our partners to position themselves in an optimal position and deliver a betting experience that reflects their brand. I am positive that Cameroon will be the first of many more success stories with Yellowbet”.

Yellowbet’s Cameroon’s Country Manager Nkurunziza Dominique added: “We take great care of our players and BtoBet, with its Neuron technologies, constituted the ideal technological partner for us to provide a betting experience that would enable Yellowbet to tailor the UX according to the different player profiles. I am looking forward to collaborate with BtoBet and to increase our brand value through their vast wealth of knowledge of the African iGaming industry”.