Caesars Entertainment – first official casino sponsor of NFL

NFL Logo is seen on the goal post padding before an NFL preseason football game between the Detroit Lions and the New York Jets at Ford Field in Detroit, Thursday, Aug. 13, 2015. (AP Photo/Rick Osentoski)

The National Football League have selected Caesars Entertainment Corporation as the first ever Official Casino Sponsor of the NFL.

Caesars will pay the NFL $30 million per year for the sponsorship deal. In return, the company will have exclusive rights to use NFL marks to promote casinos in the U.S. and U.K.

The multiyear sponsorship will begin during the 2019 playoffs and gives Caesars exclusive rights to use NFL trademarks — including “Super Bowl” — in the United States and United Kingdom. NFL trademarks will not appear in Caesars sportsbooks, however.

Renie Anderson, Senior Vice President, NFL Partnerships, Sponsorship and Consumer Products, said: “We couldn’t be more excited to work with one of the world’s largest gaming and entertainment companies. Combining the NFL with Caesars’ expertise in world class entertainment will provide our fans unique experiences both here in the United States and abroad”.

Mark Frissora, President and CEO of Caesars Entertainment, added: “All of us at Caesars Entertainment are thrilled to be the first-ever casino partner of the NFL, the most prominent sports league in North America. Combining the league’s 180 million fans with our 55 million Total Rewards loyalty program members will expose millions of people to the exclusive and exciting year-round opportunities at our properties”.

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