during the Leaders In Sport conference at Stamford Bridge on October 11, 2012 in London, England.

David James to promote Bet Regret campaign

Ex-England goalkeeper David James has joined forces with GambleAware and the Football Supporters’ Association (FSA) by becoming an ambassador for the Safer Gambling campaign, Bet Regret.

James will encourage fans to beat the boredom of the International football break this October in a series of videos designed to help prevent fans from placing impulsive bets.

Boredom is one of three behaviours identified, along with being drunk and chasing losses, that can lead to placing impulsive bets and the immediate remorseful feeling of Bet Regret.

“Supporting Safer Gambling within football is something that is important to me. There is so much exposure to betting and it is increasingly easy to bet impulsively, so I want to encourage football fans to think twice about how they are betting. Helping fans beat the break this October is only the start and I’m looking forward to working with GambleAware and the Football Supporters’ Association this season to raise awareness of Bet Regret,” stated James, who was capped 53 times by England between 1997 and 2010.

Along with the videos released by James, the FSA, who has partnered with the Bet Regret campaign for the 2019/20 season, will also be releasing several “Beat The Break Brain Busters” throughout the two-week-long international break in an attempt to offer fans another form of entertainment other than gambling.

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