Elbet extends footprint in Africa with BtoBet deal

Virtual sports supplier ElBet is expanding its presence in Africa signing a new partnership deal with leading platform provider BtoBet, which was recently acquired by Aspire Global. BtoBet is a leader in the African market and will offer Elbet’s products, including fans favourites Lucky Colours and Virtual Football, to its partners across different regions in Africa. 

BtoBet’s Chief Marketing Officer Sabrina Solda commented on the partnership: “Elbet have consummate knowledge of the African iGaming industry, particularly as regards the players’ content requirements. Their games not only reflect a player-centric approach, but also demonstrate a highly flexible solution based on the local technological scenario, encompassing device and internet requirements”.

Elbet’s Head of Global Sales Shivan Patel added: “Partnering with BtoBet provides us with a great opportunity to further expand our African operations.  BtoBet will be a great partner who will help us reach new players across the region. Elbet are able to offer a diverse portfolio of content including live casino, virtual sports and a large range of bingo products.  We are looking forward to a long standing commercially successful partnership”.

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