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Traditional Premier League club Everton announced a new sponsorship deal with i8.BET which was named as the Toffees new commercial partner. Under the agreement i8.BET became Everton’s exclusive Official Betting Partner in Asia, while the brand will be visible on matchdays across Goodison Park and on the Club’s online platforms in Asia, in line with age and territory restrictions. For marketing gain, i8.BET will get access to images of the Everton team. Everton’s worldwide expansion plan is supported by the regional agreement, which gives the club the opportunity to expand its presence into Asian commercial areas.
i8.BET’s CMO Darren Wang commented on the deal: “In line with our global tagline of “Choose The Best”, we are excited to exclusively partner with such an iconic Premier League team as Everton Football Club; a partnership that will see us working with the club on a number of exciting and innovative initiatives and promotions in key brand territories in support of our ongoing brand expansion and trust building efforts.”
