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Former European Cup Winners Cup holders and Italian football powerhouse ACF Fiorentina inked a new sponsorship deal with PlanetPay365 for the 2021/22 season. This way just a year after its introduction, the multi-service platform which is operated by SKS365 company Planet Entertainment, continues its expansion with the “Viola” as its Official Value-Added Services Partner.
PlanetPay365 is expected to boost its brand awareness since it will be present at the “Artemio Franchi” stadium on the LED perimeter boards, interview backgrounds and large screens for all the Serie A and Coppa Italia home matches of Fiorentina. PlanetPay365 will also be on the web with social media marketing, digital awareness and lead generation initiatives on the official channels of the Tuscan club.
SKS365’s Chief Commercial Officer Troy Cox commented on the deal: “We are extremely pleased to continue down the path initiated last season with ACF Fiorentina, a team with a long history, important values and strongly linked to the territory. Tuscany is a key region for our business objectives and this renewed synergy will allow us to enhance our project and make it more competitive not only on a regional level but also on a national level”.
ACF Fiorentina’s General Manager Joe Barone added: “We are delighted to continue the deal with a company that offers customers a variety of services with high technological standards in just one solution. A technological and quality-minded partner who, like us, is focused on innovation. We are very pleased to welcome PlanetPay365 to the Viola family and we are sure that this partnership will bring great benefits to both companies”.
