Playson adds William Hill to it’s Italian partner roster

One of the most recognized casino game developers Playson, expands its Italian casino operations inking a content partnership deal with top-tier operator William Hill. Following the deal, William Hill Italian customers will get access to Playson’s gaming content, including popular games such as Buffalo Power Megaways, Royal Coins: Hold and Win and Diamond Fortunator: Hold and Win.

The games studio has further expanded its ever-growing Italian foothold throughout 2021, with a succession of tier one commercial partnerships allowing it to amuse local gamers with its content portfolio.

Playson’s Sales Director Blanka Homor stated: “We are thrilled to team up with one of the industry’s best-known operators in William Hill, in a move that solidifies our strong position within the crucial Italian market. Our player reach continues to grow across Europe and beyond, after racking up a range of major commercial deals and new market entries during recent months.”