First online sportsbook launched in Indiana

Rush Street Interactive and the French Lick Casino Resort have launched the first legal online sportsbook in Indiana – BetRivers.com.

The website is now available both online and mobile, with users able to place bets on a wide range of sporting events. Players can register and bet instantly, as Indiana sports betting regulations do not require in-person registration at a casino.

“What better time to launch than in the height of football season, the start of baseball playoffs and just before basketball returns,” stated Rush Street Interactive president Richard Schwartz.

Indiana has become the seventh state to allow the launch of legal online sports betting, but few of its predecessors have had as much potential as a sports betting market. Already with 13 retail sportsbooks, the addition of online sports betting to Indiana could mean that the state’s best-case scenario is to generate nearly $400 million in annual revenue from a handle of close to $6 billion if neighbouring states such as Ohio and Kentucky do not legalize sports betting.

“Indiana’s close proximity to Chicago, as well as other relatively large markets such as Cincinnati and Louisville, should help the state punch above its weight class. As long as Indiana’s neighbors continue to prohibit sports betting, the state should expect huge flows of drive-in traffic,” explained Dustin Gouker, lead analyst for PlayIndiana.com.

Subject to approval by the Indiana Gaming Commission, players will receive a match bonus up to $250 on their first deposit.

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