Fox Bet, the US joint venture between FOX Sports and The Stars Group, has become the first online sports betting brand to partner with an NBA team, agreeing a deal with the Philadelphia 76ers.
The agreement sees FOX Bet gain brand exposure via the 76ers’ traditional, digital and social media assets, custom home game promotions and exposure on courtside and LED signage.
FOX Bet will also present near-live game replays on 76ers Twitter, and will become the Presenting Partner of the 76ers radio game broadcast on 97.5 The Fanatic (WPEN) and for the team’s ‘hype video’ played on the scoreboard leading into the fourth quarter of its home games.
“FOX Bet has masterfully honed its unique brand positioning in the US; an experienced, longstanding European sportsbook, a savvy media company, and now an affiliation with the 76ers that further endears its brand and product to the Philadelphia, Pennsylvania and New Jersey market and sports community,” said Adam Davis, chief commercial officer of the 76ers’ owner Harris Blitzer Sports & Entertainment.
FOX Bet customers in Pennsylvania and New Jersey will see special offers and promotions in the early part of this NBA season. In particular, fans in Pennsylvania and New Jersey who download and register for the FOX Bet sportsbook app will receive $20 toward their first bet.
“To have the opportunity to tie the FOX Bet brand to one of the most iconic sports franchises in NBA history is absolutely thrilling. This agreement connects us with an extremely passionate local fanbase in a unique way. We are proud to be associated with the 76ers franchise as they kick off what I’m sure will be a successful 2019-20 season,” added said Robin Chhabra, Chief Executive Officer, FOX Bet.Follow us on