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Platform provider’s FSB has seen its recent roll-out of a digital sports betting and online casino for operator PowerPlay break new ground in the Caribbean.
FSB’s trading tools are tailor-made for the demands of live betting and have been readily pressed into service with PowerPlay, who are now providing gaming experiences customised to the Central American and Caribbean markets, where live betting on football, cricket, tennis and basketball are proving particularly popular.
Just a fortnight after launch, the increased activity and figures for the new betting site are stunning. According to Alexa rankings, PowerPlay.com is now among the Top 100 most visited sites in Jamaica alone, where in excess of 150,000 unique users equate to 10% of the active online community.
Running off FSB’s unique pricing models, Caribbean customers now enjoy the most sophisticated and reactive odds available across all sports. FSB’s mobile-first strategy neatly complements trends in the Caribbean market whose internet usage is composed of approximately 80% mobile traffic.
This partnership’s cutting-edge architecture also demonstrates a rare ability to would the platform organically to the brand, as opposed to generically bolting on a cover. This has allowed PowerPlay to reframe and partition headline markets, homepage sliders and betslips to speak to any territory.
