Groove and Betby join forces

Betby, the B2B sportsbook provider focused on innovation with deep industry knowledge, inked a new partnership deal with game aggregator Groove! Under the deal Groove’s powerful platform which includes thousands of casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, will also offer Betby’s sportsbook solutions. This will increase the number of betting possibilities available per event on Groove and enable its operator cluster to provide their clients with a broader market offering. 

The recent arrangement caps off a successful year for Groove and is the platform’s latest commercial achievement, as the aggregator maintains its impressive growth path through world-class top content offering.

Betby offers a massive selection of betting markets on thousands of athletic events each month. Betby is distinguished by its technology-first approach and provides a leading sportsbook solution that is entirely customized to the needs of its clients.

Betby’s CEO Leonid Pertsovskiy commented on the agreement: “To extend our international reach by the end of 2022 we need partners like Groove, who have an established international network and presence. Our goal in the sports betting industry is constant innovation and the flexibility to respond to operator needs, so having access to a cluster of over 70 operators with Groove takes us a step closer towards our goal.”

Groove’s COO Yahale Meltzer added: “We’re excited to be able to provide our operator cluster with this new sports betting technology developed by Betby, which will further help to enhance our relationships. The team at Groove take great pride in delivering the best service possible, so tying up with Betby will give us greater service scope than ever before on the sports betting front”.

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