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Group Stockholm-listed gaming operator Kindred Group submitted its licence application in the re-regulated market of Sweden some 21 years after it was founded.
Kindred, which is traded on the Stockholm Nasdaq, brought in more than £750m in revenue last year, with 43% of gross winnings revenue derived from locally regulated markets. Assuming it is successful, Sweden will become Kindred’s 13th locally licenced market.
Henrik Tjärnström, chief executive of Kindred Group, declares: «It is very satisfying that we finally can take this important step towards fair and equal terms within the Swedish market, competing on the same level as other operators. Kindred has always applied great effort to understanding what our customers want, giving them a great experience in a safe and secure environment with the highest responsible gambling standards. What is even more pleasing is that we can extend our commitment to Swedish society through different sponsorships and partnerships. Already in the days following the Parliament’s ruling in June, we have demonstrated our ambition by signing a twelve-year sponsorship deal with the Swedish Elite Football Association».
