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One of the largest suppliers of online gambling and digital entertainment content Kindred Group has developed and launched a betting site for the competition for horse racing in the UK and Ireland.
The new service offers players 24 hours service on all major racetracks. It is noted that the new platform will work together with existing bookmaking products in the UK and Ireland.
“It’s been great to finally get the platform out of beta and in front of our customers old and new, showcasing the Grand National meeting to best effect. Complementary to the excellent Kambi sportsbook, we expect this new platform for all things racing to quickly become a best of breed example, fully supported by experienced and knowledgeable trading and risk teams in both Gibraltar and Sydney.
Next steps are to continue to develop and augment the platform to reach a point of excellence in our key racing territories of the UK, Ireland and Australia, then to localise and launch the experience for our individual European markets”, – stated Kindred group head of racing Ben Colley.
