Kindred partners with Caesars Entertainment

Casino operator Caesars Entertainment and Nordic online operator Kindred reached a deal on a multi-state US sports betting and online gambling market access.

According to Kindred’s official statement the agreement provide Kindred, under the Unibet brand, immediate access to pursue licensing in Indiana and Iowa over a ten-year period, marking Kindred’s third and fourth states in the US following New Jersey and Pennsylvania.

In Indiana, Kindred will partner with Caesars’ Horseshoe Hammond Property, and in Iowa with Harrah’s Council Bluffs.

Manuel Stan, SVP Kindred US commented on the deal: “We are thrilled to further extend our presence in the US together with one of the world’s most renowned and diversified casino-entertainment providers. Caesars’ geographical spread in the US gives us a unique opportunity to build our footprint, with Indiana and Iowa next in line and potential other states lined up. We also share Caesars’ vision to offer customers an unforgettable experience where every guest is treated like a Caesar.”

Christian Stuart, Executive Vice President for Caesars Entertainment added: “As Caesars Entertainment continues to gain state approvals for legalised sports betting in the US, we look forward to adding Kindred to our list of sports betting partners in certain states. Caesars can continue to operate its own sports betting offering under the Caesars Sports brand in these states.”

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