Igaming affiliate Leadstar Media is expanding their global reach south of the equator with the recent launch of their New Zealand based betting comparison site, mybettingsites.com/nz/.
New Zealand may be the antipode for Stockholm-based igaming affiliate Leadstar Media, but New Zealand’s substantial sports betting industry has given Leadstar’s CEO, Eskil Kvarnström, a reason to believe that there is headway to be made in the New Zealand market.
“We’ve seen a lot of activity from offshore betting sites in New Zealand in the past few years and the online sports betting market there is growing. Combine that with Kiwi’s love of sports like rugby, horse racing and cricket, and the New Zealand market becomes a really exciting opportunity for us.”
And he’s right. While New Zealand’s only on-shore betting operations are run by the TAB NZ, a 2015 offshore racing and sports betting working group stated that over one-quarter of New Zealand’s $1.8 billion in betting turnover would be collected by offshore gambling operators.
“It is estimated that within five years (2020) around 80,000 New Zealanders may bet offshore, representing more than half of all current New Zealand TAB customers.”
The reason for this is that there is intense competition between offshore betting sites. This means that they often have much more competitive odds, sports betting markets and bonus offers than the TAB does.
“As soon as Kiwis realise that there are other, better, betting websites out there, I don’t think many will look back,” Leadstar’s Product Director Jacob Ljunggren said.
“I’m confident that our vast experience in the online betting industry, and our ability to create great, SEO-driven, websites, will help us create a top product for New Zealanders that are looking to bet online.”
“It also helps that we’ve hired a Kiwi betting expert who is much more familiar with the New Zealand market, and all the funny Kiwi-slang that they use.”
MyBettingSites’s New Zealand site currently features ten of the top international bookmakers, including New Zealand’s most popular international bookmakers like Bet365, Betway and 888sport.
New Zealanders can also use the site to find different sports betting bonuses, read about the TAB, discover live betting sites, or learn more about the legality of betting in New Zealand.
MyBettingSites.com is home to several international betting comparison pages, including sites dedicated to betting in the UK, India, Canada, Nigeria and Kenya.Follow us on