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Newly promoted to the Premier League Leeds United announced a multi-year sponsorship deal with global sports betting brand SBOTOP. Under the deal the SBOTOP logo will feature on the front of Leeds’ new Adidas kit from the start of the season 2020/21, due to launch later this month, as well as appearing as a sponsor on the club’s official training wear. As announced this deal with SBOTOP – a Celton Manx Group brand – is the largest commercial deal in the club’s history.
Leeds United Executive Director Paul Bell said: “Today’s announcement with SBOTOP represents a landmark day for Leeds United’s commercial strategy as we attract new global brands to our official partners programme. We have been in discussions with Bill Mummery and his team at SBOTOP/Celton Manx for some time, looking at various ways to work together and I’ve been very impressed by their experience and the proactive way in which they have looked to engage with the club. Now that we have returned to the Premier League, we are in a position to work with SBOTOP on a truly global platform as we both look to achieve our goals.”
Celton Manx/SBOTOP’s Executive Director Bill Mummery added: “We are thrilled to enter into a relationship with Leeds United, a club with rich heritage and an enormous fan base. We have experience of working in the Premier League and this strategic partnership allows us to work closely with the club as they enter into this next phase of their history, back in the top flight. These are exciting times for all concerned and we can’t wait to get started.”
