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Leicester City names 19.com as betting partner

Premier League football club Leicester City has unveiled its latest commercial agreement as The Foxes welcomes Asia-focused online gaming operator 19.com as a new official betting partner.

Both parties signed a the multi-season deal, the length of which was not disclosed. 19.com will replace igaming counterpart W88, who recently entered a “record-breaking” partnership with fellow Premier League side Aston Villa.

The Global Gaming subsidiary will have its branding displayed across Leicester’s matchday LED boards, as well as the club’s interview backdrops. The company hopes to benefit from the global coverage of both Leicester City and the Premier League.

Jamie Dillon, a spokesperson for 19.com, praised the new partnership: “We are delighted to confirm this exciting betting partnership with an iconic club such as Leicester City. We see this partnership with the former Premier League champions as the perfect platform to provide the 19.com brand with important and valuable exposure,” said Jamie Dillon, spokesperson for 19.com.

“We are continuing to build our international profile and this partnership is an exciting one for the football club. It will help to strengthen our global reputation, particularly in Asia where we have a strong presence and significant status in the region,” added Harj Hir, head of partnerships at Leicester City.

The King Power Stadium based outfit began the new domestic football season at the weekend, as the club fought to a 0-0 home draw with fellow midlands side Wolverhampton Wanderers. Next for The Foxes is the trip to London where at Stamford Bridge they will face Chelsea, who are fresh off the back of a 4-0 demolition at Manchester United.

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