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Blockchain-based sports betting protocol provider FansUnite has signed a partnership deal with Premier League soccer side Leicester City that will see them work jointly on a number of projects. This deal is expected to cover the current football season of 2018/2019.
FansUnite together with Leicester City F.C. will launch promotions in and around King Power Stadium, whilst it is to also embark on further marketing campaigns across England that will bring Leicester City fans from all across the world together to celebrate their team.
Jonathan Gregory, Leicester City’s Commercial Director, said: “We are proud to welcome FansUnite into our family of partners. They share our belief in the power of football to bring supporters together whether that is at King Power Stadium or around the world“.
Darius Eghdami, FansUnite Chief Executive Officer, added: “Leicester City F.C. is one of the premier brands in all of football, being one of just six clubs to hoist the Premier League Trophy since its inception in 1992. Partnering with a globally recognised brand, that shares our commitment to improving conditions for sports fans through the application of new technology was a natural fit”.
