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The Swedish developer of mobile gambling LeoVegas Group announced the launch new brand of sports betting in the UK – BetUK.
The launch of BetUK followed the signing in June of a sponsorship agreement with FC Swansea City, which competes in the English Championship. LeoVegas is also bolstering its UK online casino presence through a new deal with the UK’s iconic Aspers Casino Westfield Stratford City in London. The deal, which will livestream roulette games from the casino floor to online customers in the UK and Europe, will transpire via LeoVegas live casino subsidiary Authentic Gaming.
“Since its start LeoVegas has adhered to a successful, global brand strategy. In larger markets this can be complemented with a local multibrand strategy. The UK market is very large and mature, which creates scope to work with more brands that attract different types of customers. We are now taking the next step and launching a brand that has sports betting as its primary focus. BetUK.com is a premium domain with a very strong link profile that ranks high on Google and other search engines. It is a very exciting move, and I am convinced that it will be a success with strong and sustainable growth”, – comments Gustaf Hagman, Group CEO.
