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Stockholm-listed gaming operator LeoVegas has launched the newest brand in its online gambling portfolio – pixel.bet. The eSports betting site has recently received a five-year license for the provision of online gambling services from Sweden’s gambling regulator, Spelinspektionen.
The licence will run alongside the operator’s existing online games and betting licence, which covers its Leovegas.com and Gogocasino.com websites in Sweden.
Pixel.bet offers esports betting, casino and live casino and saw 51% of its shares acquired by LeoVegas for €1.5m ($1.7m) in September 2018. Sweden and the Nordics will be the markets focused on for now, with long-term plans to expand internationally.
LeoVegas Group CEO Gustaf Hagman, said: “During a year when we focus on strong growth but also on cost efficiency, it is inspiring to see that pixel.bet are developing well and that we as a group can benefit from our economies of scale with the sharing of resources and knowledge between our companies”.
